Combing iterative project approach with great client communication, we managed to create a contemporary solution for the Conference, creating a true online community. The web acts as a one stop information hub for participants, it is very flexible offers the possibility of collaboration evoking a great sense of value and confidence.
This project was a great opportunity for agile management approach that helps fast product development and allows for real-time response to client demands aiming for the full satisfaction of end users.
The solution works as a digital conference catalogue allowing the site owner continuous content adaptation which gives end users valuable and precise data with website homepage as key element that informs participants about actual stage of conference organisation.
The prime concept - simplicity and clarity – is accomplished by using only typography and negative space, while all additional elements have been explicitly excluded. Using exclusively primal colors from the logo as accent ones and black as content color made this solution clear and simple. Combination of two typographs and font sizes differentiates content importance.
This type of simple solution didn’t compromise full functionality of website – solution is fully responsive with clear navigation via hamburger menu and CTA element for subscription.
The central theme of the Zagreb Conference is “LESSONS TO LEARN?” – discussing past design experiences and contemporary design practices. Best practices and elements of contemporary design were the key elements of the project. The result is a unique conference web site that represents great visual and structural progress still retaining important functional elements of previous versions.
