Agile management approach enabled real-time response to design and functionalities change requests while respecting planned project objectives.
Design development goal was to create product visibility with intuitive UX and simple search tool. We achieved that by using white as dominated layout color and main logo colors – red and blue - for call to action elements colors.
Landing page contains 3 segments:
- Product categories corelating with hero element
- Special offer
- Latest news and promotions
By selecting specific product user gets detailed product info sheet and request form and by selecting specific workshop user gets location map pinning all possible locations.
In order to cover client's business presence on domestic and international markets we located web solution on 2 domains (boschdieselcentar.hr and dieselremacenter.com) and created 3 language variations. UX is additionally simplified by implementation of user's location recognition tool. All web content loads automatically in a language that suits user's location the best:
- German for Austria, Germany and Switzerland
- Croatian for Croatia and Bosnia-Herzegovina
- English for all other countries
Implemented search engine recognizes vide spectrum of product and workshop attributes presenting advanced solution for complex catalogue content usage and management. As well, smart functionality of copying selected product information directly into a request form is extremely practical solution for a customer that simplifies process of info gathering and saves the time spent on it.
Using and displaying wide workshop locations map is simplified and improved by multiple filter option:
- workshop locations display is adjustable for personal cars or commercial vehicles
- workshop locations can be filtered by city
Besides good and simple display of numerous technical data, created solution allows publishing articles with news and promotions updates or expert tips and that is significant added value to the customers.
