CISEx - new website for Association of Software Exporters | Perpetuum Mobile

CISEx - new website for Association of Software Exporters

CISEx - Association of Croatian Independent Software Exporters has more than 220 members, all of whom are respected IT companies. Being selected as the partner of choice to build the new CISEx website was a special honour, and with it came great responsibility.

Projects with and for IT companies are specially challenging because they require profound technical and management expertise. However, as a rule they result in great collaborations that make us extremely proud.

Client
CISEx
Platform
Drupal
Service
Goal

The main project goal was to create a new, responsive website with a simple and clean design and up to date functionality.

Members are key stakeholders of the association, so an important part of the project was creating an attractive signup form for new members and improving the visual layout of the membership listing.

The client also requested that the site content could be easily managed by the CISEx team.

Solution

A request for a modern and unique web site solution that would differentiate from numerous similar solutions was a key point of the project. Considering the deadline and limited budget, we didn’t create a specific UX nor define the UI through audience behaviour and attitude research.
However, in a series of brainstorming sessions with the CISEx team, we defined the main features of the new site so a clear baseline for wireframe and user interface design was created.

Main characteristics of the solution:

1. Clear navigation

2. Increased conversion, in this case - inviting and motivating new members to join, using visible CTA (“call to action”) elements

3. Expressive typography

4. Usage of negative space to make specific objects even more expressive

The personal touch of our designer Zvonimir Dimovski was creating an asymmetric user interface with subtle graphic patterns that differentiated the user experience and made the new CISEx web unique.

web

As with many of our projects, the new web is based on the Drupal CMS and iSite Open solution. The Drupal platform is popular because it allows clients to manage the content of their site without the need for IT specialists and designers. Also, Drupal and iSite allow simple and fast additional upgrades or wireframe changes.

Since one of the important goals was to support simple content management and editing, we were happy to see that the CISEx team was able to easily manage the site from the start, without the need for help from Perpetuum.

Clear visual presentation of a great number of members is achieved by their alphabetical arrangement with the possibility of filtering and sorting by different criteria like company location, core activities, solutions or technologies.    

The online signup form for new members has also been improved and now comes in 2 versions, one for companies and the other for individual members.

After successfully completing the project, we had a great opportunity to present the new web site to the members at the regular CISEx Friday meeting.  During the brief presentation, leading project developers Alan Baudoin and Edmond Mullajupi shared with the audience the most important and interesting elements of this collaboration.

presentation

Testimonial

As an association of software exporters, our web site is extremely important to us for various reasons – to promote our members and their achievements, to bring them closer together, to inform them of our activities and to attract new members. Since our previous web site was outdated and considering the industry we represent, its modernization was of great importance. Our thanks to Perpetuum Mobile for helping us take our web site to a higher level!

CISEx Board of Directors