6 questions we ask client before developing a new website | Perpetuum Mobile

6 questions we ask client before developing a new website

Perpetuum Mobile web development

The process of redesigning or creating a new website is, as a rule, a complex job that requires much preparation and planning to create a quality product. Of course, Perpetuum's experts are always well prepared for all digital challenges, but the information that we gather from a client, especially at the initial stages of the project, are of paramount importance in the process of creating a new web page.

In other words, before we "roll up our sleeves", we need to know what the client’s goals are, what their motive is in relation to their digital presence, who their target audience is, what their message is, how they want to get it across and other such questions.

In order to illustrate the importance of the information and input you provide us during the development of your website, we’ve highlighted the key questions we ask all clients that want our help to improve, redesign or restructure their website. These are just a few of those questions:

1. What is the main business aim in the project of restructuring your existing website, and what do you hope to achieve with this project?

The goals of a new website are key to understanding the project. Easier access to information, better sales, responsiveness to the website ... – how we proceed depends on the final goal.

2. List some of the types of people who visit your website and explain what you'd like to offer them A clearly defined target audience helps the development team understand the direction in which a new website needs to be developed. It is important, of course, to be precise.

3. What kind of impression and emotions do you want to invoke in visitors to your site?

The choice of color scheme, tone of voice, photos and all other elements help invoke a certain emotion in visitors. Tell us the emotion and we’ll get it.

4. What message do you want to convey to visitors and what do you want them to take away from your page?

From this fourth question it is clear that your audience is the most important, and that every piece of code is geared towards them. Your website is most often the first contact customers will have with you.

5. What is the role of the website in your overall communication activities?

Today, websites are the foundation of your digital presence. With a diverse network of activities on social networks and content marketing, your website remains the center towards which everything is directed.

6. Is there a method you wish to use to measure how successful you've been in achieving your goals?

Alongside your metrics, we'll recommend our own. Nowadays, even with very well-developed tools like Google Analytics, there's no reason not to keep track of everything you want.