The IAITAM 2019 Fall Conference and Exhibition Conference was held in Amsterdam in mid-November. IAITAM is an international association of IT asset management experts, established since 2002 and Perpetuum is the only proud member from this part of Europe. Traditionally, we have also participated in the conference as lecturers, giving a remarkable lecture "How to license Microsoft SQL Server without spending a fortune" in which we presented to audience our successful consulting experience in licensing and managing IT assets.