The best web, e-commerce, mobile and IT solutions | Perpetuum Mobile
We build
Web shops

Greenseeker

Advanced B2B eCommerce

in 4 Clicks

We build
Web shops

Dubrovnik Summer Festival

Cutting-Edge Website

for a Leading Art Festival

We build
Web sites

Cedeterija.com

Online music

always and everywhere

We build
Web shops

Isomer Capital

A First-Class Website

for a European Investment Fund

We build
Web sites

blog

Why web-shop customers give up, and how to prevent it
Miroslav Benak
Head of Sales Department

Web-shop owners try to make the buying process easier by enabling customers to find products that interest them as quickly and as easily as possible and to buy them.

The goal, of course, after we have brought a customer to our web shop, is to ensure that the preconditions are fulfilled and that he or she stays there, decides on a product, and finally makes the purchase. All of this is quite simple in principle, up until we realize just how many web-shop visitors never get past the “just looking” category.